The first part of this project focused on creating the online shop, and it overlaps with a personal passion of mine: diving into Vienna’s fin-de-siècle design culture. I spent time exploring vintage newspapers, magazines, and posters — which inspired a newspaper-like layout and typography with a modern yet nostalgic feel. An equally important aspect is telling the stories behind each fragrance. With the launch of their newest scent, I’m just beginning to take on the art direction and visual storytelling across their product range — a role that’s still unfolding.