At first, this seemed like a simple task—just a local branch of an international NGO. But once we dug into the project, it became clear that their branding was missing one crucial element: a clear way to communicate pressing issues. So my team at Functn and I developed a design that blends expert knowledge with clean, engaging visuals, making nature conservation accessible to all. The result is intuitive, inspiring, and ready to empower anyone eager to make a difference.